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Week 1:
Introductions
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- Review Course outline
- Introduction to issue
campaigns-setting the context of issue-based campaign
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Week 2:
Decision-making processes in public sector organizations
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- Understand the processes or
mechanics of decision-making in various public and private sector
organizations
- Identify places where
advocates can influence decision-making
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Week 3:
Decision-making processes in private sector organizations
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- Understand the processes or
mechanics of decision-making in various private sector organizations
- Identify places where
advocates can influence decision-making
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Week 4:
Issue campaigns and organizations Part 1
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- Understand how to organize and
issue campaign strategically
- Develop a media strategy
- Develop a public education
strategy
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Week 5:
Issue campaigns and organizations Part 2
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- Develop a Lobbying Strategy
- Identify ways to work with
other groups building alliances; how to organize a network or coalition
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Week 6:
Specific Tools Part 1
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- Learn about access to
information laws and how to use them
- Learn how to find and work
with a lawyer
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Week 7:
Specific Tools Part 2
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- Learn how to research and
create a credible policy platform paper
- Learn how to do a credible
survey/poll
- Learn how and when to fundraise
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Week
8:
Pulling it all together |
- Summarize learning and
identify areas for further development
- Evaluate course
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